Mainly because hard as it might be, yet letting head out of your site designing choices and itola.com playing the customer could possibly be of profit in the long run.
I know the things you are saying, you’ve been in the internet designing business long enough to grasp what functions and wont doesn’t, what would my customer know? Well following approaching webdesign in the same manner, I have unfortunately got no different choice but to give in to my finest laid plans and adhere to the wishes of my personal customers.
Engineering of good websites usually means that it has to be attractive to the eye, and being completely functioning with regards to Search Engine rewards, but ultimately it must display professionalism to get the business symbolized.
Making sure that you comply with W3C Standards (W3C Markup Validation Service) with regards to both HTML CODE and CSS validation is normally paramount to good design and style and coding (but not essential for good Google PR, Let me discuss in later posts), so when designing we plan to use foundation HTML formatting and CSS text font like Tahoma 11pt, to create neat readable text and nice page image designs.
I will list some cases of exactly where letting go has benefits for each party involved and how in some conditions actually led to little or no web site traffic for the site.
Case Study 1 ) Architectural Company flash and font things
Our consumer wanted the application of Flash elements to display a lot of architecture photos with a fine fade between images and changes to unique CSS Typeface used Tahoma 11pt typeface and replace by Century Medieval 11pt, which is often used in all all their logos and architecture design and style work.
Because so many would know embedding Flash documents into your website results in W3C Validation undefined source failure, thus object rendering the site Unacceptable Markup. Following explaining this, the customer were feeling the need to possess a graphical thumb style graphic far outweighed the importance of quality valid HTML Transitional Markup. To them the appearance and conception of their webpage to their consumers was a lot more advantageous than complying while using W3C.
In addition , they wanted the use of the Century Gothic font instead of Tahoma. By design 100 years Gothic contains a much larger typeface height than Tahoma and once used elevated the webpage height bigger than when using Tahoma thus resulting in the site displaying with slide bars once view within 1024 back button 768 image resolution, where recently it built in the whole site perfectly.
In the final analysis the customer accomplished the desired affects they imagined and inevitably it is the client who generally knows very best.
Case Study 2 . Field supplier becomes boxed in
Our client had started a new organization supplying card boxes pertaining to moving and packing. They wanted a straightforward site with heavy visual image components and little or no text over the home page.
Trying to explain to the customer the role of text structured search engines benefits and that having no legible text to the home page would definitely limit their very own visibility, they choose design over benefits. Why you might ask may a company limit their likelihood of being available on search engines? Well the question still burns with us too, but since mentioned before the customer always knows finest and the decision was solely theirs to create.
Their viewpoint was simple, their website was purely to be used as a research guide rather than the source more business, as their marketing strategies will be enough to garner frequent business.
Even today I nonetheless wonder for what reason they limited their marketability and in particular their website which is often online and can be searched at all times of the day.
So in summary the very best laid ideas of mice and men (well in this instance web designers) can be a complete waste of good management while what I possess stated each and every one along the fact that customer constantly knows best and in the long run they are the ones paying for your service therefore sometimes it could be best to put together your pistols and acknowledge defeat.